Introducing the Crown Collective Volunteer Incentive Program (VIP)!
Make a Difference, Earn Rewards
You show up for the community—we show up for you with exclusive rewards, gear, and access. Our races come alive because of the heart and hustle of our volunteer crew. You power every cheer, high‑five, and finish‑line smile. That’s why, for Around the Crown 10K Together with Truist, we’re officially on board with our Crown Collective Volunteer Incentive Program (VIP) with Volunteer Local.
How to Get Started:
- Sign In: Head to the volunteer portal (via Volunteer Local)
- Browse: Explore all available roles and shifts
- Select: Decide what fits your vibe and schedule
- Track: View your completed hours anytime on your Volunteer profile
- Redeem: Claim your rewards once you’ve accumulated enough hours
Read for more details below!

More Than Just a Volunteer Gig
Be in the action, connect with the community, and help pull of something epic. Here’s what you’ll get beyond the shift:
- Live the Experience – Be an insider at the expo and on race day—feel the excitement firsthand.
- Back Your Community – Help runners tackle the course and boost our thriving local community.
- Meet Cool Humans – Connect with fellow volunteers, runners, and the Crown Collective team.
- Sharpen your tools – Exercise your communication, teamwork, and event‑day skills.
- Catch the Good Vibes – Nothing beats seeing someone finish and knowing you played a part.
How it works and what you can earn:
Volunteer rewards are based on total hours volunteered, which are tracked automatically through VolunteerLocal. As you complete volunteer shifts, your hours add up to unlock rewards:
- 4–6 total volunteer hours
You’ll receive an official volunteer shirt. - 7-10 total volunteer hours
You’ll receive a volunteer shirt plus bonus swag from our event partners (examples may include coffee, merchandise, or other sponsor gifts). - 11+ total volunteer hours
You’ll receive all of the above and become eligible for race registration rewards for events we support or eligibility for things like Brooks shoes.

Runners, Don’t Forget: You can volunteer too!
Most of the events we work with allow you to run the race as well as volunteer. Positions at the expo, set up at the start line, or help at the finish line are a few ways to do both.
Join the VIP Crew
Whether this is your first race, or 100th, you’re part of what makes the Charlotte running community one of the best in the country. Sign up, show up, and rack up rewards while giving back to our city.
Head to the volunteer portal (via Volunteer Local) now! We can’t wait to see you out there!