Registration Kickoff

Lucky year number 7 is already here and we’re ready to make it another big one! After our largest year ever in 2024, we’re full steam ahead with growing this amazing community with a celebration on Charlotte’s inner beltway on Labor Day weekend. Once again, we’ll be capping our race at a 25(ish)% growth at 9,277 so be sure to get in early!

We love to throw a party (will find any excuse to do so, really) so of course the Launch Party is back on January 11, from 3-5pm. We’ll kick everything off with a jog starting from NoDa Brewing’s North End taproom and a party to follow. There will be a 1 and 3 mile route at a come-as-you-are pace to get warmed up during these crisp winter days. High five yourself with a beer or HOP₂O once you return to the taproom and we’ll get the party started with live music, some big raffle prizes, and as always, a reunion style party catching up with old friends.

If you are able to join us at the party, you will receive a one-day-only-locals-steal-of-a-deal registration price of $40, an entry into our raffle of goodies, and an opportunity to purchase brand-new winter ATC10K merch. On top of that, the first 100 to register will get a special gift that we’ll be releasing soon!

  • Schedule
    • 3:00pm – Party kicks off with live music from Tom Budz and registration opens online
    • 3:05pm – 1 and 3 mile runs take off from parking lot
    • 3:20pm – Carolina Sports Clinic stretching and massages
    • 3:50pm – Raffle begins
    • 3:55pm – Partying continues
    • 5:00pm – Live music ends
    • 5:05pm – Partying still continues
  • Details
    • Where: NoDa Brewing Company – North End Tap Room – 150 W 32nd St, Charlotte, NC 28206
    • When: Saturday, 1/11 @ 3:00pm
    • Parking: Ample parking at brewery and along 32nd Street. Please also consider biking or light railing
    • Who: YOU and hundreds of your best friends
    • Feetures Socks while supplies last
    • First 100 to register onsite will receive a gift
    • Route

General registration will also open online Saturday afternoon at 3:00pm at $45 until Friday, January 17th when it will then raise to $50. Get in early so you can get the best price to run on the highway in 2025!