Get Involved
Become a Sponsor
We are privileged to work with amazing brands who believe in our mission and our city. We welcome the opportunity to talk with new brands about partnerships.
2026 Sponsors
Partnering with Around the Crown 10K Together with Truist is a great way to allow thousands of consumers to personally connect with your company through intentional marketing. Connect with a common passion shared by participants, their friends and families, the City of Charlotte, and the entire running community. All will truly see the value of your company.
ATC10K is the largest single race in North Carolina along with one of the Top 20 largest 10K’s in the nation leading the way in sustainability. Our runners are loyal, local to the region, and believe in the partners we bring them. We are picky with who we work with to keep that trust from our runners. Typical years involve about 40 states, 5 countries, but the majority of them are home to the Carolina’s and proud of it. Each year, we do a deep dive on our demographics as well as the value we bring each and every sponsor. Please reach out to learn more about what we do, and more importantly, how we do it.
Join the list
If your company is interested in becoming a sponsor of this event, please contact us at sponsor@aroundthecrown10k.com. We have different sponsorship tiers and would love to see how we can support your brand throughout the Charlotte community.
