Recover is back again with the goods
For 2024, we’re back in action with multiple options for you speedsters to choose from. As always, we’re going with Recover‘s classic blend on our white Eco Tee made from 60% post-industrial cotton and 40% post-consumer plastic. The Eco Tee is exceptionally soft, durable, and sustainable with the unique Recover combination of comfort and performance. Once again, we’ve added an upgrade option to the Sport Elite long-sleeve tech tee, but this year we’ve added our own color with that ATC10K custom Pantone! Featuring micro waffle knit technology, Sport Elite dries fast, wicks moisture, and drapes perfectly with the right amount of stretch to keep its shape while providing full range of motion. If you’re already registered and want to upgrade, be sure to head to this link before Saturday, 7/20 to do so.
Meet the artist – alxndr
In 2024 our artist series took us a bit further north as we met alxndr, an illustrator, designer, and most importantly runner, out of St. Paul, Minnesota! We met this thoughtful artist through searching endlessly on design websites where his work continued to bubble to the top anytime we were searching for running related merch, medals, design, anything! When we found out his day job is with Twin Cities In Motion who puts on some of the many races we have always looked up to, we were sold. Check out his website to see more of his amazing work.
Meet the design – Crown with a twist
Alxndr started sketching right away and his style bled through with icons relating to our beloved city and state while also emphasizing the ATC10K brand. The suite of his 2024 designs showcases his take on our classic crown that is the capstone of our brand while his icons pull his playful line-work throughout the pieces. You will also see this playfulness on this year’s finisher medal as well as a few merchandise items soon to be released!
Need more Recover gear?
We’re already releasing some of our new merchandise for 2024 and we’ve partnered with Recover to do it in a cool new way. Starting on Earth Day, we setup our Zero Waste Online Store on Recover’s site. We’ve got a few pieces in there already, but we plan to update this with new colors, styles, and more which you’ll see at this year’s expo. Remember, all of this gear is produced from 100% recycled or organic materials.
